31) Hard Sell

Despite our Guru's efforts none of our world team seem to be able to sell the concept, really disappointing!

30) Take the World by Storm

e-mails from folk all over the world wanting to set up attend.tv local offices to cover exhibitions & events in their countries

29) Guru get's off to a good start

Our new marketing Guru, get's off to a good start with lots of new ideas and initiatives

28) New Blood

A marketing Guru suggests he takes on the Attend.TV development to give it whole new shape, great!

27) Lost Again

So yet again attend.tv found itself with no sales team, what will happen next?

26) Resigned

The sales exec fixed a meeting to offer attend.tv services to a large exhibition complex, did not get a sale but got himself a job

25) Taken on

The laid off exec then approached attend.tv to say he would to take on its sales on a freelance basis - great

24) Laid Off

Sadly the exhibition company that had taken on the attend.tv sales role decided to pull out & laid off the exec dealing with it

23) Website Friendly

Entire programs on www.attend.tv can be embedded into  any website or send as URLs via e-mail

22) Hands on Flexibility

Program construction is very flexible with Attend.TV as two or more people can add videos together and re-order the clips in to a program

21) The Call Centre

We had no hesitation in choosing RSVP www.rsvp.co.uk as our call centre for the attend.tv project. Quality Quality Quality

20) The Development Team

Thanks to Rohit Regonayak, Arun Benty & Vikas Machiah, who headed up the www.attend.tv development team at www.trellisis.net in India

19) Back-Office & Website

Our great attend.tv back-office and website was built by www.trellisys.net in Bangalore

18) Production House

Great partnership with Intervision TV for production, edit & upload facilities www.intervision-tv.com on the attend.tv project

17) The Crew

Thanks also to the film crew: Sarah Staar, Dave Ingram & Diensen Pamben, all unflappable in the face of time pressure & deadlines

16) The Presenters

A big thank you to our attend.tv presenters: Bonnie Bridgman, Rebecca Hanbury, and Jonathan Rice who were great throughout!

15) How to gain sales for Attend.TV

The problem was we had no sales team, out of the blue a very large exhibition services company offers to do UK sales for attend.tv GREAT !!

14) Tough Sale

Hmm, no body is uploading exhibition stuff, and it is difficult to sell "on-line" video idea "on-site" at events. time to re-think

13) Objective - Event World Hub

Objective: for attend.tv to become the World Hub for Events & Shows (Public & Trade) showing a video account of the action! From Hong Kong to London, Paris to Rio.

12) Plenty of PR

Initially we promoted the www.attend.tv site via PR and got quite a bit of coverage - search for attend.tv and pull some up!

11) Open for Free Uploads

The www.attend.tv site is open for business to upload stands / stalls from any event in the world FREE, we expected a flood!

10) Cost of filming & Editing per Event

Our costs quite low, £150 per presenter x 2 or 3 + £1200 for the filming, edit, and upload + some travel hotel etc say £2000 total

9) Contant Productivity

9) Team was in full swing, one presenter getting up to speed on the stand 2, while filming was in action on stand 1, & leapfrog to do the same again. We were also filming Key speakers, general views of the events, facilities, etc

8) The Back Office Software

After a few teething problems the back-office software was working well for creating programs out of clips, and new channels.
Check it out at www.attend.tv

7) How many a day?

We found we could film about 12 stands a day + general. To do mare was difficult due to tanoy messages, stands being busy with customers and congestion around the shows.
It would take best part of the next day to edit and upload

6) Our Selling Prices

We charged about £500 to film a 4-8 min item on a company display stand, quite often had near by stands asking about attend.tv

5) Camera Lights Action !

5) In the last qtr of 2007 we filmed, birthing pools, police cars, giant RVs, casino tables, housewares, toys, xmas gifts, pop over to www.attend.tv to view

4) The Team

To keep costs down we used contract film crews, & edit and upload facilities. Presenters came from www.rsvp.co.uk I was the producer!

3) The seed is sown

To get the ball rolling we visited events and filmed stands / stalls - free so that we could show how the concepts worked - so far so good.

2) Preperation

During 2006 the URL was obtained, finance put in place and an Indian software house commissioned to build the site and back office.

1) The idea for attend.tv

Back in Feb 2006 (about a year after Youtube was born, but I was unaware of that at the time), I developed an idea based around the world of exhibitions. I sometimes had so many shows to visit I wished I had a clone.
That Idea was to become www.attend.tv