14) Tough Sale

Hmm, no body is uploading exhibition stuff, and it is difficult to sell "on-line" video idea "on-site" at events. time to re-think

13) Objective - Event World Hub

Objective: for attend.tv to become the World Hub for Events & Shows (Public & Trade) showing a video account of the action! From Hong Kong to London, Paris to Rio.

12) Plenty of PR

Initially we promoted the www.attend.tv site via PR and got quite a bit of coverage - search for attend.tv and pull some up!

11) Open for Free Uploads

The www.attend.tv site is open for business to upload stands / stalls from any event in the world FREE, we expected a flood!

10) Cost of filming & Editing per Event

Our costs quite low, £150 per presenter x 2 or 3 + £1200 for the filming, edit, and upload + some travel hotel etc say £2000 total

9) Contant Productivity

9) Team was in full swing, one presenter getting up to speed on the stand 2, while filming was in action on stand 1, & leapfrog to do the same again. We were also filming Key speakers, general views of the events, facilities, etc

8) The Back Office Software

After a few teething problems the back-office software was working well for creating programs out of clips, and new channels.
Check it out at www.attend.tv

7) How many a day?

We found we could film about 12 stands a day + general. To do mare was difficult due to tanoy messages, stands being busy with customers and congestion around the shows.
It would take best part of the next day to edit and upload

6) Our Selling Prices

We charged about £500 to film a 4-8 min item on a company display stand, quite often had near by stands asking about attend.tv

5) Camera Lights Action !

5) In the last qtr of 2007 we filmed, birthing pools, police cars, giant RVs, casino tables, housewares, toys, xmas gifts, pop over to www.attend.tv to view

4) The Team

To keep costs down we used contract film crews, & edit and upload facilities. Presenters came from www.rsvp.co.uk I was the producer!

3) The seed is sown

To get the ball rolling we visited events and filmed stands / stalls - free so that we could show how the concepts worked - so far so good.

2) Preperation

During 2006 the URL was obtained, finance put in place and an Indian software house commissioned to build the site and back office.

1) The idea for attend.tv

Back in Feb 2006 (about a year after Youtube was born, but I was unaware of that at the time), I developed an idea based around the world of exhibitions. I sometimes had so many shows to visit I wished I had a clone.
That Idea was to become www.attend.tv